This interview-based profile explores the career of Susan Lipton, Vice President of Broadcasting Operations at The Montag Group, and examines how her role reflects core principles of public relations, including talent management, crisis communication, and relationship building. Through firsthand insights and applied course concepts from PRL 206, this piece demonstrates my ability to conduct professional interviews, analyze PR practice, and connect real-world industry experience to academic frameworks.
A strategic revitalization campaign for the Philadelphia Flyers focused on rebuilding brand energy, strengthening fan engagement, and positioning the organization for its next era. This project includes updated messaging, SMART objectives, and creative recommendations designed to reestablish trust and excitement among fans.